eb Analytics (Google Analytics) course is designed to teach you how to collect, analyze, and interpret data about website and app user behavior to make informed business decisions. The course typically begins with the basics of web analytics, introducing Google Analytics (especially GA4), its importance, and how it differs from previous versions

You will learn how to set up and configure a Google Analytics account, install tracking codes, and link Google Analytics to other tools. The curriculum covers navigating the GA4 interface, understanding dashboards and real-time data, and using various reports to gain insights into traffic sources, user engagement, and campaign performance. Key modules include event tracking, setting up goals and conversions, audience analysis, and using segmentation and filters to refine your analysis.

The course also addresses data privacy, compliance, and ethical considerations in analytics. Practical assignments often involve creating custom reports, dashboards, and actionable insights to improve website performance and user experience. By the end of the course, you will be able to implement Google Analytics, monitor and interpret key metrics, and use data-driven insights to optimize digital marketing strategies and achieve business objectives