A PPC (Pay-Per-Click) Advertising course is designed to teach you how to create, manage, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Bing Ads. The course typically starts with the fundamentals of PPC, explaining how paid search works, the difference between organic and paid results, and the importance of PPC in digital marketing strategies

You will learn how to conduct keyword research using tools like the Google Keyword Planner, organize keywords into effective ad groups, and understand different keyword match types. The course covers setting up campaigns, choosing the best bidding strategies (such as CPC, CPM, and CPA), writing compelling ad copy, and creating high-converting landing pagesIt also teaches you how to target specific audiences, set budgets, and measure campaign performance using web analytics and conversion tracking.

Advanced modules focus on optimizing campaigns for better ROI, A/B testing ads, using ad extensions, and troubleshooting common issues. Practical assignments and real-world projects are often included to help you apply your skills in live scenarios By the end of the course, you will be able to launch and manage successful PPC campaigns, analyze results, and continually improve your strategies to maximize conversions and minimize wasted ad spend