A Social Media Marketing (SMM) course provides a comprehensive introduction to using social media platforms as powerful tools for promoting brands, products, or services. The course typically starts with the fundamentals of social media marketing, including its history, the evolution of various platforms, and the role they play in modern marketing strategies. Learners are introduced to major social media channels such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, and taught how to select the right platforms based on business goals and target audience

Key components of the course include developing social media strategies, setting SMART goals. Students learn how to create engaging content-both written and visual-tailored for different platforms, and how to use tools for scheduling, posting, and analyzing content performance The course also covers paid advertising on social media, influencer marketing, social commerce, and the integration of artificial intelligence in campaign management.

Practical assignments and real-world projects are often included, such as building social media profiles, running ad campaigns, and tracking metrics like engagement, reach, and conversions. By the end of the course, learners are equipped to design, implement, and optimize social media marketing campaigns, interpret analytics, and use feedback to drive business growth and build strong online communities